INNOVATION

We are passionate about development and innovation. We continuously strive to produce better and more intelligent engagement and solutions at our events for our runners and their supporters.

From being one of the first marathons in the world to offer a spectator mobile app that tracks runners in real time, to being the first ever marathon that introduced race number allocation at the pre-event exhibition - we like to take things one step further.

Through working with some of the best in the industry, we have successfully executed these ideas and received resounding, positive feedback.

Brighton Marathon Weekend Mobile Apps

     

 

The mobile app for Brighton Marathon Weekend offers live tracking technology around the marathon and 10k course.

The course maps are synced with GPS on smartphones making it perfect for supporters. The map shows where a runner is in relation to the course and as many runners can be followed as desired. The course map also included locations of spectator crossing points, famous landmarks, mile markers, fuel stations and more.

Linking up social media, spectators could find out which of their Facebook friends were in the city spectating that day. After finishing, runners could share their results and achievement to Facebook via the app, while anyone could see their photos featured in a live Instagram feed using #BrightonMarathon or #BrightonHero.

The app also features event updates and news, as well as the chance to enter the next year's Brighton Marathon on race day.
 
 

Race Number and Corral Allocation

For the first time ever at a marathon event, we gave participants the chance to choose their race corral time when they collected their race number for the 2017 Brighton Marathon and BM10k.

This meant that they could start in a corral with their friends or training partners. We know that it is so frustrating to have trained all year together and not to be able to start together at the event.

It also meant that their start corral was more in keeping with their predicted finishing time after they had completed months of training. Often, the predicted finish time will change as a runner gets fitter than they thought they would or sadly, picks up an injury and becomes slower.

Working closely with registration company Active Endurance, and using some clever technology meant that this new approach was a success and will continue to be developed for 2017.

 

Read More

You can read more about the technology and innovation behind the app on the Active Endurance web site. A company who works with leading events around the globe.

 

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